Issue #29A- Friday Flashback- ALL 90s!

We have a special for this week's Friday Flashback. It's a 3 part posting today, spanning back to 1990. Awesome!

The first part is a risky challenge a radio station in Sacramento has recently taken. 106.5 FM KWOD in Sacramento had been an Alternative station for nearly 20 years before getting yanked of the air last week. The format that replaced it? ALL 90s as 106.5 The Buzz.

Will this format work for a radio station? All 80s stations popped up across the country in the late 90s (including 96.5 The Point here in Philly). They all got a good initial response of people saying "hey! look at that." But interest quickly waned, and the stations scrambled to keep listeners, some morphing into full blown Hot AC format stations, some morphing into the Jack-FM style format, some just flipping to something else altogehter.

Will an All 90s format station work? While I would love it to, I'm not too positive about it's longevity. First, music in the 90s was HIGHLY fragmented, and to do a 90s station right, you have to cover it ALL (which 106.5 the Buzz is doing). They've played anything from DJ Jazzy Jeff to Foo Fighters to Sarah McLachlan to Coolio. They actually had a segue from Wilson Phillips into Dr. Dre. I kid you not. While most people KNOW all the music, those who like Wilson Phillips probably aren't going to like Dr. Dre, and will tune out. I hope the format proves me wrong and it sticks around, because it's definitely an interesting listen.

Check it out for yourself, you can listen online by CLICKING HERE or by checking out www.90sbuzz.com